Tuesday, November 18, 2008

7 Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

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Monday, November 17, 2008

How to Use SEO to Drive Traffic to a Website

It is undeniable that SEO is a crucial part of marketing your website over the internet. Every online business owner has to conduct one form of SEO strategy or another to be able to attract traffic to the website. But implementing effective SEO strategies is not that simple because there are a variety of elements that search engines look into before they rank your page at the top. In line with this, here are some simple tips to use SEO as a tool to drive traffic to your site:

1. Don't use trickery. Try to avoid tricking the search engines to make your site rank high. Search engines today are becoming more sophisticated and it will penalize any website that tries to fool it.

2. Avoid using too much flash navigation. While flash may look good on the website; it is impossible for search engines to spider it to know what the content is all about.

3. Always remember the phrase content is king. It is in the search engines best interest to provide relevant information to the searchers. In line with this, it is important for you to provide the kind of content that people are interested in. Don't spam your content with keywords though; make sure that the searchers will benefit from your site as well.

4. Get other sites to link to you. Getting back links to your website will automatically improve your search engine ranking. Take note that search engines frown upon link farm services though because they will put your links with sites that are not relevant to yours.

5. Try to avoid using JavaScript navigation. Search engines cannot understand any of the content that is inside JavaScript. If all your page links are there, you will surely want search engines to find them.

6. Use Google site map. A great way for spiders to get as much information from your site as possible is through site maps. Using Google's own site map is advantageous because it meets all of Google's specifications.

7. Title tags are very effective. This lets search engines know what the texts on your site are all about. Basically, these are the tool tips that appear when you put your pointer on the links on the page.

8. Don't use duplicate content. Never use content that is used on other websites because this can make Google move your site to a supplemental listing which is basically their secondary database.

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Sunday, November 16, 2008

Here's Why Paying For Your Traffic Is A Smart Move

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

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Saturday, November 15, 2008

Leave Comments on Other Sites with a Backlink to Drive MORE Traffic to a Website

Commenting on other sites, forums, and blogs is actually quite effective in generating a lot of traffic. In fact, even if you don't write on your own blog, you can drive a lot of benefits just by commenting and putting your backlink on the blogs of others.

But why are comments essential?

Basically, comments let you reach out to people on a more personal level because through comments, you'll be able to reveal a glimpse of your personality. Unfortunately though, a lot of other people have the same idea you do. In line with this, here are some suggestions that will help you get the best out of commenting from other peoples blogs.

1. Comment early. In order for you to stand out from the rest, you need to get in before others. Visitors will always see the first comment on the site but they won't necessarily see the last. Be sure to add value to the site content though so that the author and the visitor will appreciate your comments.

2. Give an example. You need to add value to the post, you can do this by giving an example that will stress their point and make it easier for their readers to understand. By doing this and adding your backlink, visitors will also be more likely to visit your site because they want to know more about the things you can share.

3. Extend the discussion. You can add a point that the writer might have failed to notice. People will see that your post is worthwhile because of this.

4. Disagree. You can stand out by disagreeing with the author and other people who had commented on the post. But remember to always respectfully disagree because arguing can just get you in trouble.

5. Write with some feelings. More than half of the comments found in blogs seem to be written by unfeeling robots because of the mechanical approach they use. Putting some feelings and passion to your comments will make people curious about the person behind the post and thus, they will click on your link.

6. Use humor. You can improve your traffic significantly by making other people laugh. People appreciate someone with a sense of humor whether online or offline and you can take advantage of this.

7. Ask questions. Most of the time, comments with questions are the ones that get the most response from visitors compared to all other comments.

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Friday, November 14, 2008

How to Use a Tell A Friend Script to Create Traffic

Traffic is what a website needs to be successful. It is traffic that can provide the income a website needs to sustain itself. And if it were a business oriented website, you surely are going to achieve the sales quota for the day to earn a good amount of money. While setting up a website seems easy, driving traffic to it is actually the biggest problem of all.

But of course, for every problem, there is always a solution. To solve the problem associated with a slow day on your website is the tell-a-friend script. While the script won't necessarily give you the spike of traffic you want in a day; it could certainly double your traffic at any point in time. The tell-a-friend script works by giving your visitors the means to send a picture, a part of the content you have on your site, or simply an invitation to check out what you have up to their circle of friends.
The script capitalizes on the word of mouth principle. If one person finds your website helpful, he most probably will share it with others. And if you have a fully functional tell-a-friend script; he or she need not log on to his mail client or instant messaging service.

All he has to do is to use the link on your site that says 'email this to a friend' or 'invite a friend' and he will be redirected to a page wherein they can instantly send their personal message or a canned message to their friends. They'll only need to supply the recipient's email address and it is all done.

The tell-a-friend script can actually work for you. People inviting their friends to your site proposes to be a better marketing strategy than sending massive spam mails to people you don't know. Not only that spamming is considered is illegal, you are also going to give your website a bad impression to the very people you want to visit.

To make the script work for you, try to place it at the end of every content article you place on your site. Let your visitors freely surf everything you have placed on your website, read all information-rich articles, and browse through the pictures and images you have posted. Just make sure that the link to send the content to their friends are positioned optimally on every page so they can freely do so with every chance they get.

If people receive an email from somebody they know, they are more likely to heed the invitation. Mail from people they trust have higher chances of being read rather than the emails from a site or a person they haven't heard of.

It is very important that the tell-a-friend script you use is placing the name of the friend who recommends your site right on the subject part of the email. If their friend's name is not shown, they are more than likely going to ignore the message and treat it as spam. You don't want that to happen, so you have to make sure that the person's real name, if possible, is showing at all times.

Other than that, you can also store the email address you collect for future contacts. With the tell-a-friend script, you can make a database full of email addresses of real people.

You are not supposed to use these email address for marketing purposes, though. Part of your privacy policy is to use only the email addresses you have acquired for the actual purpose intended. Don't send unsolicited emails to those addresses or sell them to other people, as doing that is also considered as spam and that is punishable by law.

The simple tell-a-friend script could give you better mileage on your website. You can obtain most of these scripts for free. Just make sure that you get them from reliable sources to be sure that you're not creating security threats for your site.

However, you can also have them customized by a seasoned programmer. You might need to pay them for their services, though. But then again, it is only a one-time deal. It's a good investment because you will be able to maximize your visitors once you have the script up and running.

When it comes to generating visitors, you should do everything necessary to make your site successful, as far as unique traffic is concerned. And the tell-a-friend script is definitely something that you can use to make things happen for you and your website.

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Thursday, November 13, 2008

Want People to Learn about Your Website? Consider the Use of E-mail Lists

E-mail list is the most popular name for an electronic mailing list (also called an e-list by others). There are so many ways to drive a potential market to your website and setting up an e-mail list is one of them. But among the known tools in luring people to websites, this is definitely one of the most effective. And why is this so?

E-list is a unique way of using e-mails to cascade information among many users of the internet. Think of the regular mailing list, it is very similar to the modern e-list. It is a list that is being kept by the company wherein there are addresses and names of individuals. This list is used by the company to send out letters and electronic mails.

Usually, there is software that is being used to set up an e-mail list. Along with a reflector, it can send out information or ads to several e-mails all at once. You also have the option of just sending one message.

There are several types of e-mail lists: the announcement list is a one-way medium of several information. A selected few is able to post into this type of e-mail list. A discussion list, on the other hand, allows any subscriber to post.

A single subscriber can send out a message to several others by posting and they, in return, can do the same thing. With this second method, an exchange of ideas and information can be done more rapidly and, eventually, more effectively.

Back in the 90's, free e-lists were offered by several sites. Most of them, however, were not able to keep up with the times and have long been gone. There are popular sites that still provide this type of service for free (such as Yahoo).

And when you do consider to finally utilize this means to attract potential clients, it is wise to know how to layout an e-list the most important thing to remember is to prioritize the names of those that are most probable to become your clients.

E-list is also an effective way to inform several people at once about freebies (to lure them), new items, special offers, or even just simple interaction. A good e-list should not bombard customers with hordes of e-mails; it should clearly state the purpose each and every time; and it allows customers to opt out whenever they want to.

Among the many options of tempting customers, having an e-list is definitely a must-have. It has been proven and it continues to prove that it is a highly efficient tool. Don't be left behind!

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Wednesday, November 12, 2008

How to Use a Newsletter to Generate Traffic

Right now, there are countless of ways to drive traffic to a site. But even though there are a lot of strategies, none of them can guarantee you results overnight. Driving traffic to a site is still the hardest job there is when it comes to maintaining a website. Traffic can be obtained by advertising and promotion. But do you know that you can get people to visit your website just by creating a newsletter?

People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something. Some people want to research more about a product before buying. Others are looking for suggestions from other users. And there are those who surf the internet just to gain knowledge.

Therefore, if your site has good content, the higher the chances that you'll amass a good number of unique visitors from time to time. But what if your website is not an information portal and is actually an e-commerce site? Adding too many articles to it may be a problem because you already have loads of pictures and images to put up.

Well, if that's the only concern that you have, the solution is quite simple. All you really have to do is to create a regular newsletter about your products and relevant information about them. Newsletters could provide you with both repeat and unique visitors on a regular basis. Just make sure that you got some juicy headlines and eye-catching offers included in your newsletters. And for sure, your visitors will visit you every now and then, check your new and old products, and stay until they are ready to buy your products.

To be successful in making newsletters drive traffic to your site, you have to maintain an active list of email addresses of people to whom you can send your newsletters. The list doesn't have to include thousands of email addresses at once, if you don't have that yet. What's more important is that you'll build your list slowly along the way. Besides, a targeted list is better than the lists you can buy from so-called online marketing gurus.

A functional mailing list is the moving factor behind making newsletters for traffic. And you can get the email addresses of your visitors right from your site. Make sure that you have some scripts installed that allow your visitor to subscribe to your newsletters and to receive exciting updates that you might offer. Try to include a script wherein they can invite their friends as well. This allows them to easily recruit visitors for you. Your visitor's friends could be an integral part of your daily traffic requirement.

The newsletters that you create regularly should be stored in one folder of your website. Always upload new newsletters promptly. You can use the actual web page to be sent to the people on your list.

Or you can simply send the link that will take them there. Between these two options, it is always better to send the page itself so that people will see your newsletters at once. This way, they can easily click on the live links included in the message if and when they find your articles and offers interesting enough. Now that's instant visitors for you.

So try to do the math. Imagine how many visitors you'll get if only around 10% of the 1,000 people would come and visit you. That's 100 unique visitors everyday. The number can't be that high, you might say. But then again, who's keeping you from sending your newsletters to millions of internet users? Just go ahead and keep updating your email database. Your traffic will definitely experience a spike in the days to come.

You can also keep an archive of your previously sent newsletters on a certain part your website for future reference. If you successfully create your newsletters to be both informative and exciting, then people will definitely go back and view them, even if it several months old. A database of newsletters could provide you with recurring traffic without too much effort on your part.

If you have yet to use newsletters as a strategy to drive traffic to your site, the right time is now. Don't be left behind by your competitors. Your website deserves to be seen, appreciated, and visited by hordes of traffic everyday. Start making that captivating newsletter today.

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Tuesday, November 11, 2008

How to Drive Traffic Through Reciprocal Link Building

In the SEO business, reciprocal link building gives good rankings if the sites are relevant or related to both topic/subject of both sites. It is an effective way to drive traffic to your site and you will also gain higher rankings with other related websites as long as you have an updated site with great content and significant information.

Link exchange will result if you have set a topnotch site with interesting content and other related information, this will in turn help others who want to exchange links with you for an added internet exposure.

Few notes on Reciprocal Link Building

* Make sure that you are linked to relevant sites meaning you both have the same subject matter and at the same time all the links are also related to each other.

* It's more about quality than quantity. In reciprocal link building, be on the look out for quality sites, linking to more and more sites not really related to your site is not advisable.

* This is a long and sometimes frustrating process because you still have to check if the sites have agreed on link exchange and regularly track down if the link to your site is still present on the other's website.

* Some webmasters may turn down your link and replace it with another link. If that's the case, take their link off your site also as this can give them good search engine rankings as one way linking and your website may lose.

* Examine the other site link pages, are they indexed and visited by google? If the site has no follow through or are hidden from those called robots, this will do you no good, it can even damage your ranking.

* When requesting for a link exchange, consider the links that are displayed/linked to the other's site, all the links should be relevant to your website. Also, the site should not have many broken links from other sites.

*Keep the number of links on that page at a minimum amount, if the page has 40 or more links then don't waste your time there anymore.

* You can decide however if you want to have a separate link page, this will depend on the size of the site and what your topic is all about.

Be extra careful in the reciprocal link building process, make sure that all the links are relevant and all the links contained in other's website are also related. Bear in mind also that not all webmasters are willing to exchange links, some webmasters do not allow link exchange or if they allow it, double check if your link exists on their link pages. Sometimes, webmasters do a naughty trick of hiding links after they've agreed on a link exchange.

Follow the link exchange rules. The site that you are exchanging links with should exist in major search engines and has good traffic ranking (Alexa is an effective site to keep track on rankings and traffic). Check regularly, let's say every month if your link is still in the site, some webmasters also have this practice of removing other links in their sites.

Reciprocal linking is a good and free way of achieving high website ranking but you should still monitor once in a while, after the link exchange don't stop there continue to check the status of your links and site rankings.

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Monday, November 10, 2008

How To Create and Use Affiliate Programs to Drive More Traffic To A Website

Perhaps one of the most low-profile Internet marketing schemes is affiliate marketing. However, low-profile does not mean unsuccessful, because this type of marketing continues to play a significant role in e-commerce.

What is affiliate marketing?

In a nutshell, affiliate marketing works on a reward system, wherein one website drives traffic to another website in exchange for reward points. Basically, it works this way: if you are an affiliate (or associate) of an online-based company, you create your own website, which links back to that company. Any visitor to your site that you manage to re-direct to that company's website will earn you rewards points. The more points you have, the more rewards you can actually reap. Some businesses prefer this type of marketing scheme because it is a pay-per-performance package deal.

In the non-Internet based business lingo, this type of reward system is called revenue sharing.

How to Create and Use Affiliate Marketing Programs

For the first few years, online business owners only allowed for affiliates with their own websites (or at the very least, their own webpages.) These days however, anyone can become an affiliate by simply: engaging in online discussions (chats, forums, message boards, etc.); using e-mail marketing, using offline promotions; writing e-books; or writing ezine articles.

There are certain advantages though, of having your own website. One: some online businesses require their affiliates to have one. Two: since it is your site, you can creatively promote one or all your affiliate programs, all at the same time. Lastly: a website has greater potential to reach more customers than forums or e-mail marketing strategies.

How to Choose an Affiliate Program

Choosing an affiliate program is equally important. Don't grab the first one that comes along. You can visit Internet Affiliate Marketing Program Networks to compare and study different programs. Plus, most of the advertising merchants here will let new affiliates sign up for free. Choose a few of the programs that seem stable, and a few of those merchants with the longest history of sales and affiliate marketing success. Try not to be dazzled by the promises of millions of dollars, etc. etc. etc.

Once you've sized down your list, look into the quality of the products and services that these merchants are carrying. Your goal is to entice people to check out the goods. If you are not convinced of the quality of these products and services, what makes you think that your site visitors will be convinced as well? Besides, if the goods do fall short of expectations, your name as a marketer is on the line as well. Choose one (or more) which you think will be a credit to you, and not otherwise.

Creating the Site Itself

Once you've chosen from the affiliate program lot, you can either choose a program that can help you "build" your website by providing the necessary tools like banners, graphics and articles. If they can provide you with online training about how to effectively market their goods, then your life will be easier. If not, you then have to dedicate more time and energy into marketing your chosen product and goods.

Try to calculate if the time you spend creating product banners and articles is worth the compensation you will be getting from the company you've applied for. If it is not, it would be best to move on to another program.

The most essential key here is to create quality content in your site. People are looking to yours to see whether you can give them new insights or provide advice to their dilemma or verify a fact about something. A theme-based website will even bolster your reputation as an "expert" in your chosen niche, so try to limit your website to one theme only. Weave all your different affiliate programs in all your pages, but do so in a manner that will be attractive but not overwhelming.

At the end of your creative process, try to sit back and ask yourself if you are convinced with what you have on your site, and if you would consent to buying the products and services advertised within. If the answer is a "no," or a "maybe" then you may want to check out other sites to see how you can improve your own.

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Sunday, November 9, 2008

What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.

Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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Saturday, November 8, 2008

Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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Wednesday, November 5, 2008

Three Traffic Tactics that won't Cost You a Cent

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?

You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here's the score:

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don't overkill as this might ban you from search engines.

2. Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you're quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

3. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.

These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result - higher conversion rate.

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Sunday, November 2, 2008

Must Have Features Your Web Site

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

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