Tuesday, October 28, 2008

How to Get Repeat Web Traffic

Here's 9 step to get repeat web traffic :

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Stumble Upon Toolbar ...Read More

Wednesday, October 22, 2008

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Stumble Upon Toolbar ...Read More

How to Generate Social Traffic

Nowadays, getting your website included in the top search engine results is not the only way to drive more traffic to your website. Search engine optimization still helps, yes, but it's not the only alternative to focus on. Now, with the escalating growth and popularity of social websites, it's important that your website gets a piece of the social cake, too!

Understanding What Makes Up Social Traffic

A lot of people are still confused with what exactly makes up social traffic. While there are many varied definitions you can obtain online, most, if not all, will agree that social traffic generally includes those coming from social media, such as blogs and forums, social news and bookmarking websites like Del.Icio.Us, Digg, Reddit, social networking websites like MySpace and Facebook, and lastly any other product of Web 2.0 such as Amazon Review or Yahoo Local.

Thus, any traffic you obtain from such sites can be immediately classified as social traffic. Furthermore, if we're to base things on that principle, it is also safe to derive that social traffic is generated more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your website.

How to Generate Social Traffic

Now that you know where you'll be able to get social traffic from, here's how to generate it for your website.

Know What Makes People Come Back

It doesn't matter if the people who have just visited your website didn't get any of the products or services offered in your website. What matters is ensuring that they've left with the intention to come back. Social traffic will continue to pour in and don't worry, those hits will eventually be converted to online profit, if you also continue giving them what they want. Ask yourself then: what made those people bookmark or link to your website? If you know what that is, can you give them some more of it?
Know Who You're Talking to

It is easier to generate social traffic if you know what particular market segment they represent. Knowing who they are will consequently help you learn what they may or may not like in your website and take the necessary steps to ensure that your website is as pleasing as possible to them.

Look for the Catch-All Bait

Yes, it's okay to create several variations of a particular topic to ensure that the different sectors of your target market will easily understand what you're talking about but it's just as important to create content that's universally attractive. Don't spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.

Use Eye-catching Headlines

Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your readers attention. Use words that are powerful and have great impact. Why use nice, for instance, when you can go as far as beautiful? Why use increase when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he's doing just long enough to read more of what you have to say.

Make an Impressive Profile

This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let readers know more about you and most importantly of all, use your profile page to convince people to read more of your content.

Be the First!

This tip works best with social news websites like Digg and Reddit. It's very important to be the first to write about the latest topics concerning your websites industry. If you are selling pet supplies, for instance, then news like purported toxic contents in a popular dog food brand would be something you can certainly write about. If you're the first to write about it, more people will be able to link to your work since it's the first thing they've seen and able to use as reference in their own writings.

And if you're not the first to write about a particular topic, try at least to be the first to use a different perspective on the topic. That can certainly work as well!

Stumble Upon Toolbar ...Read More

Thursday, October 16, 2008

Low Cost Ways for Traffic to Your Website

Website traffic is not something that is easy to get. In today's busy Internet marketplace, nearly everyone who has an Internet connection, computer, and some sense on how to work the keyboard and the mouse can make a website. Nearly everyone who has a website, some monetary and moneymaking sense, and web design savvy can earn from a website.

This can make traffic gathering an extremely difficult enterprise, which has made some people resort to high-cost marketing techniques; on the other hand, some marketers have resorted to sleazy techniques that are more annoying than fruitful.

Having traffic is one thing, but keeping it coming is another. This means that your job as a marketer is two-fold: you need to get people to notice your site, and you need to get them to keep on coming back as well. Believe it or not, there are ways to do this that do not entail you having to spend thousands upon thousands of dollars in order to be successful. You only need to know your market well enough, and know how to please people constantly without over-indulging them.

First, you need to know what your market is like. You should have a marketing scheme ready by this time. What is your target markets average age? Does your target market have any other interests? Is your target market most likely Internet savvy? This can help you look for your target market through social networks online.

Thanks to the paradigm of Web 2.0, more people are online and are aware of the Internets ability to connect people. You can exploit this by joining social networks and posting your URL, then looking for friends amongst people who have common interests.

Another more precise way of getting into Web 2.0 is through harnessing the power of forums and online groups. Join such places and simply post your URL, but do not advertise your site explicitly or sell any products and services just yet. Instead, help people out with their problems, offer advice, and present your opinions.

As your reputation builds up, start being more up front about your website: when people ask questions, direct them to a place in your URL, or say that you offer more things online. A forum or an online group is a great way to get more people to notice you, and to spread the word about your websites, products, and services.

Supplement your potential income by enrolling in an affiliate program, and by posting advertisements on your site. You can get commissions through clicks on these advertisements, thanks to programs such as Widget Bucks or Google AdSense. Although the money will trickle in, you can at least have some residual income to add to your profits.

Make sure that the ads that you post are relevant not only to your site content, but to the needs of your target market. When people see that your site is not only useful, but is giving them useful links, then you will be able to get more traffic to your site.

These are only a few tips on how you can get more traffic to your site of the Internet universe, and without spending too much. Sometimes, without spending anything at all! As long as you know how to market your site, products, and services, and as long as you know the behavior of your target market without appearing like a creep or a stalker, you will be able to get traffic to your website and have it rise in the ranks of the online elite.

Stumble Upon Toolbar ...Read More

Friday, October 10, 2008

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Stumble Upon Toolbar ...Read More

Monday, October 6, 2008

How to Choose a Domain Name that will Drive MORE Traffic to a Website

Creating a website can be tricky, but choosing the right domain name is even trickier. A good domain name can drive more traffic to your website, and a not so good domain name may cause a stagnant website. The concept of having your own website is that it should effectively represent your purpose, whether it will be for personal or business use. Once you create your website, it follows that you should and must register your own domain name.

So what is a domain name? It is a unique alphanumeric name that gives identity to a website on the World Wide Web. A domain name has a maximum length of 67 characters, this includes the 0 to 9 numbers, English alphabet composed of 26 letters, and the hyphens. Hyphens in a domain name can only be used within and not at the beginning or the ending of the name.

Domain names have suffixes, and they are called Top Level Domain (TLD). Domain name TLD's are based on the category of organization that they are related to. The following are several of the most popular TLD's:

1. .gov for government agency
2. .edu for educational institution
3. .org for nonprofit organizations
4. .net for commercial network
5. .com for commercial business domain

Since domain names gives identity to a website, it follows that choosing the right one can be a bit complicated. Your objective is to opt for a name that is easy to remember, search engine optimization friendly, and more importantly a domain name that mirrors the content, and/or products and services that your website provides. At the end of the day your chosen domain name can make or break you.

Do's and Don'ts in choosing a Domain Name

Obviously, a domain name should be related to your websites content. If you're selling shirts then do not choose a name such as pants.com. Choosing unrelated names will confuse site visitors and frankly it doesn't make any sense at all.

A domain name as discussed earlier should be easy to remember. So choosing too long of a name is a No-No. Which is better yourshirts.com or your-shirts-in-different-styles-and-colors.com?

However, a short name is also not advisable, because a short name will not have much impact in driving traffic to your website. Try to purchase a domain name with few keywords with relevance to the content of your website. Which is better yourshirts.com or shirt.com?
Integrating keywords in choosing a domain name will help, because it will result in a higher ranking on search engines. Which is better yourshirts.com or yoursite.com? With yourshirts.com you can immediately identify that the website is about shirts as opposed to yoursite.com wherein you are at lost as to what the website is all about, you will loose potential website traffic if you do it that way.

Stumble Upon Toolbar ...Read More

Friday, October 3, 2008

Writing Article to Increase Your Website Traffic

Earn more web traffic by doing the methods mentioned in this article, you are sure to earn as much as what you expect. You want people to stop what they’re doing and read your article right then and there. Tell them they will have exclusive rights to publish the article for 2 weeks. This means you will not publish it anywhere else.

If you can get other websites to show your articles then you get more back links. Be creative and think of why someone would want to visit your website and create an article about it. Someone who sells Tupperware for instance, could easily write about food related items or take it a step further and write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage. Just as you can create an article about anything you can do the same thing with video. The best option is to do both create it in print and create it in video.
For example your article could be about dog travel cages and your business is travel. You can write about the best ones that add comfort for the dog, and are cost efficient, while traveling with you to your discount travel destinations. There is no easier, faster or cheaper way than writing SEO articles and then getting them posted on article submission sites. Read a column per day and in a week you'll have finished the series - and be well on your way to attracting thousands of new visitors to your business website.

The thought behind this is, the articles are distributed everywhere and our content will be seen by a lot of people. So as long as our content is good keyword research can be skipped. Other site many syndicate your article and post it up on their site with your bio box data at the bottom showing a link back to your site. If you want to increase web site traffic without spending a dime, then write your own ezine article. It's one of the most effective web site promotion strategies you could use.

So if you decide to go for three articles a week, then maintain three articles a week for 10 weeks. I also make sure that every article is keyword rich and I always try squeezing in a few extra keywords where appropriate. This helps with my search engine ranking and generates some very targeted traffic. This is where the article writing from the previous sections comes in handy.

I do not use any other form of marketing and promotion for my online businesses, other than articles. In fact that is exactly how you landed on this page so I know what I am talking about. So submitting articles in a number of directories is the key to promoting a website. The primary reason for the popularity of this marketing medium is not people clicking on the link in the resource box.

Stumble Upon Toolbar ...Read More

Wednesday, October 1, 2008

How Relationship Building Can Drive Traffic to a Website

The only traffic known to man that is wholly accepted with open arms is, of course, website traffic. Every website owner loves traffic because the steadier the flow, the more probable that it will result in earnings. But the fact of the matter is that it is hard to achieve, let alone maintain, especially for new internet marketers and website owners.

Do not let this stop you from realizing your goals. You should be able to cleverly utilize all obtainable techniques to drive traffic to your website. There are lots of ways, and one of them is to build a long lasting relationship within the World Wide Web's vast community. In this article we will discuss two of them:

Relationship Building with Customer

The credit should go to e-mails, because since its conception the communication practice hasn't been the same. Whether existing or would be customers, you should always try to communicate with them in such a way that they will feel important and not stalked. It is advisable to adhere to the best practices in achieving that much needed website traffic and traffic conversion. By all means, try to avoid spam e-mails, which will only result to receiving hate e-mails, or even crashing the website's internal e-mail system.

An average user has at least two to four e-mail accounts, and they log in more than five times in a day. It is not surprising that before anything else some of them reach first for the mouse to check for incoming e-mails every morning. That alone translates to exceptional probabilities for website owners. To utilize the e-mail to catch the attention of prospective customers and to build a powerful long lasting relationship with the existing ones will definitely drive traffic to your website.

Towards the end of each day, e-mail does not only change our routines, it also has an impact of the very way we communicate. A marketing technique that uses e-mail promotions will give you a chance to get to know your customers. Moreover, you achieve visibality into the type of content that customers are interested in, and by providing these contents you are developing a progressive customer online relationship.

Relationship Building with other Websites

Other websites in reality are also your competitors, especially if you provide the same products and services or if you have similar contents, but as the saying goes - "No Man is an Island". Even in this cut-throat world of "who-gets-it-first", relationship building is still essential.

It would surprise you that building relationships with other website owners can drive traffic to your website. But also keep in mind that you just do not build your relationship with just any other website, you should always bear in mind that there should be a level of similarity in the content that both websites provide.
At the end of each day, relationship building is all about the quality of the content that your website provides, it is more than just backlinks and page ranks, and oftentimes that is what some people tend to forget.

Stumble Upon Toolbar ...Read More