Saturday, September 27, 2008

Acquiring Leads to Get More Traffic to Your Site

How will you get your site visitors back? It's quite hard to tell. But there is a sure fire way to do this. To target lost prospects for your site, you need to acquire leads. FYI, lead is a visitor that might want to purchase your products or services. This is a very critical activity in the process of lead generation.

It's not easy to identify a prospective visitor. Not only will it be a very complex task but it is expensive as well. Some of the visitors might not be overly ready to be converted. To make the meaning of leads easier to understand, I will try to say that acquiring leads just means that you have to bring people to your site.

What are the ways to acquire leads? Simple, you can use the so called email marketing or the opt-in email lists. You can choose to do it yourself or pay a very good amount of money for internet providers who do this kind of service.

When you choose to do it manually, you will use the lead capture form and place it on your sites landing page. Also place them on traffic entry pages that offer significant newsletters.

You must create a lead capture form good enough to ask for the prospective customers email address. They should be asked permission if it is alright to email regularly.

You can find customers from some of the reliable sources. Some sources can provide prospective customers; they let them rent their prospect lists. These prospect lists can come from a professional organizations trade groups, list of brokers and even alumni associations.

Another way to acquire leads is through link exchanges. You can exchange links with the other sites that offer the same services on your site. Just choose one which draws a lot of attention. When you exchange links the chances of acquiring leads is good.

These are some of the ways to buy leads when you choose to do it yourself. Its kind of time consuming but it really makes sense when you achieve the site traffic you wanted.

The other way to acquire leads is to get email opt in lists, sometimes you can find a lot of lists online. Here are some examples of the Opt in Email List providers:, AllmediaInc.,, 24/7media, and These are just some of the providers that can help you. If you prefer another list, then you can search online for more lists.

The following are some of the payment options and terms that will definitely suit your preferences.

CPA or Cost Per Acquisition and the term of payment depends on the results of the emails being sent out. It's like paying on how many customers you get. This is more of a per sale basis. The good thing here is that you and the provider somehow become partners.

CPM or Cost Per M, M means a thousand. Some of the providers offer this kind of service, particularly brokers. Here they are going to send you email. For instance, they will send 50,000 emails, the CPM is $40/M, and then, that would cost you $2000. You are going to pay them on this basis whether you make sales or not.

CPC or Cost per click is when the providers give emails and if it goes out, then there will be a link to click, this could be a web page that they can visit to acquire some information etc. The payment term here is actually per click to the targeted URL.

Now when you are going to pay the Opt in List providers, pay them with a credit card. Because if you have been cheated, you have a way out through the credit company because they will help you in such cases.

Is they don't want to be paid with a credit card, then, don't do business with them. Since they may not give refunds.

So here's a word of advice for those who will choose to pay for the list providers. Always make sure that you obtain the lists that you order.

Here are some of the ways to buy leads to generate more traffic. Also, make sure that you give good reasons for these prospective customers to go to your site. Acquiring leads can be easy and affordable. Just make sure that you make the right decisions to get it done.

Definitely you will gain more site traffic. So go on and try these ways for better site traffic!

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Monday, September 22, 2008

Ways You Can Use Social Media to Drive Traffic to Your Website

Your social connections can translate to site popularity if you only know how to use them. Think about it: all those connections mean real people that can translate to several things for a website: members, readers, a paying market, a free means for promotions and marketing. If you own a website, you can take advantage of your connections through social media to drive traffic to your website. Here's how:

Offer high value content.

If there's one thing you have that will find high acceptance in the social media, it's content. If you can produce good content; the kind that people actually read from the first word to the last, the kind that gets passed on from one person to the next and talked about, you'll find a good audience waiting for you in social media.

High value content is highly sought after in social media networks and elsewhere on the internet. After all, content is what makes the internet interesting. If you want to drive traffic to your website using social media, be popular with its users by offering them something they can't refuse.

Make content usable.

Aside from creating original and high value content, you also need to provide your target audience with a way to find it. Your content is more likely to be noticed and read if it's organized and can be located quickly. Make sure your articles are easy to use and are optimized so anyone looking for topics related to your write-up will find them easily.

Increase your presence.

Were you a hit with one write-up? Did you cause a sensation with your previous submission, driving massive traffic to your website in the process? Don't just stop there.

Consistently and frequently update your submissions to social media networks. You want to make sure that people remember you not for that one great write-up you produced but for being a reliable source of excellent content.

That way, each time you submit an article, it can ride on the buzz you have already created for yourself. Once you're a recognizable name in social media, your target audience will gladly follow your link back to your website. They'll even find you on their own.

Promote your content and your website.

Don't be shy about promoting yourself. Each time you have a new write-up or significant changes in your website, inform your target audience through e-mail. Mention the same in your podcasts and other articles you might submit to a directory.
Make sure you let people know who you are and what you have to offer. However, make sure you don't overdo it. Promoting your write-up or website too aggressively in social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.

Encourage interaction.

Sure, people like the anonymity the internet provides but they can't help but communicate with other people they find online. That's why you should provide them with a means to use your website or write-up to air their views. Allow interaction such as comments, polls, surveys and feedback forms.

Using social media to drive traffic to a website is not exactly an easy task. In fact, it can often become labor intensive. However, if it's done well, it can be a very effective and inexpensive method to increase awareness for a website. Try to explore what you can contribute to social media and take advantage of this great source for traffic.

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Friday, September 19, 2008

How Directories Can Drive Traffic to a Website

There are a lot of ways to drive traffic to your website, and one of the oldest methods is by submitting your website link to Web directories. A Web or link directory is the World Wide Webs directory, and like the yellow pages, it comprises of existing website links in different categories. Its purpose is to link and categorize various websites for surfers to effectively find what they are looking for.

Web directories are different from search engines, because they do not display web page lists that are based on keywords, but rather list a website by its category and its subcategory. The categorization process is normally based on a website as a whole, instead of the content of a page or its keywords, and usually websites are more than often only included in one to two categories. However, Web directories permits website owners to openly submit their website link to be included, and have human editors who evaluate website link submissions for category appropriateness.

RSS directories are also somewhat the same as Web directories, although they contain a compilation of RSS feeds, rather than website links.

Directories in General

Several directories are very much general in range and lists website links throughout a wide scope of languages, regions and categories/subcategories. But there are a handful of niche directories also, which concentrate on a specialist spheres, single languages, or limited regions.

An example of a popular, general, Web directory is the Open Directory Project (ODP) and the Yahoo! Directory. ODP is a major player in Web directories because of its wide-ranging categorization and a vast number of listings. It is also free to use by search engines and other Web directories.

An argument over the quality of these Web databases and directories persists, since search engines utilize ODP's information without any real incorporation, and several test using clustering. A lot of efforts have been done to build a simple directory development, by using links for a type of link submission website that uses a script, or several of the obtainable PHP programs and portals. Currently, social software methods have initiated new attempts in the categorization process, with the aid of adding tags to the contents of a websites pages.

Why to Use Directories

For arguments sake, sometimes a website may only achieve minimal traffic from a directory compared to a search engine, but it does not necessarily mean that you do not need to submit your website links to these directories.

Targeted traffic to a website is a result of directory searches. A surfer who searches using these directories are normally there for a specific purpose, and that is because they are looking for specific needs. This traffic is more than likely to convert to prospective customers for the products and services that a particular website carries.

Search engines rank website link directories, principally those that contain links for a particular significant interest, like an expert website. Whether this is due to the fact that these directories are managed by humans and not some super computers, it explains why it is still one of the trusted sources for information. Website links listed in these directories for that reason are more credible.

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Wednesday, September 17, 2008

Try Joint Ventures to Skyrocket the Traffic on Your Website

One of the best possible means to attract probable clients to your site is by joint ventures. It is one of the fastest ways to hook up with your target market and also the most lucrative. Just what, exactly, is a joint venture?

A joint venture is an alliance between two involved parties. This alliance forges strategies in marketing that would make both parties benefit in the long run. With this, you can also utilize existing business relationships with your partner company, and vice versa. This cements more business deals (and more money) for both parties.

Being in a joint venture means that you have to take care of your partners assets as much as he takes care of yours. You promote the products or services that are being offered by the other party, and they do the same to you. This type of set up is ideal when there is a specific market that you want to target.

Existing companies that are already doing business with your target market are the best companies that you could create a joint venture with. And the good thing with doing all this? You get to do business not only with your allies but also your competitors!

Aside from higher profits, you can greatly benefit from joint ventures as your base of customers grows in number. It is normal for joint ventures to have hundreds of new subscribers the moment they settle with the deal. Another good thing about this is you get the same credibility that the other party has established. Since the other party is endorsing your site, it is probable that their clients would bestow you with the same trust that they give your partner.

The best way to decide on which company to trust your site with, it's wise to look around. Which companies offer the same product or service as you do? It doesn't have to be entirely similar (for example, a site that offers computer software can set up a joint venture with a company that sells computer hardware in retail). With this set up, both parties end up happy.

Being in a joint venture also allows you to co-develop whatever you're offering. You might be really good in marketing but your partner might be better in the creation of business ideas that would keep both of you alive longer, in the business sense of the word.

In all aspects of life, it has been proven that no man is an island. This is also true with marketing your website. As long as you have someone to fall back on, everything will be alright.

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Monday, September 15, 2008

The Five Free Methods of Driving Traffic to Your Website

In internet marketing, traffic is the most important thing webmasters must remember in order for them to be successful with the websites they build. Without traffic, you cannot generate any clicks on your ads, acquire sales for your products, attain e-mail subscribers or any other thing that you would like to accomplish with your websites help. It shall always be the amount of traffic and a continuance of a stable flow of traffic that decides the success of your website. Driving traffic to your website does not necessarily mean you have to spend a dime. There are a lot of free methods you can use to drive traffic to your website.

The five free methods

The five methods listed here are really excellent and proven to achieve the closest results you wish and can always be applied directly. Unlike purchasing your own advertising, these methods are free but of course, they require the most of your attention and hard work.

1. Make sure your website is optimized for search engines as far as possible. Any traffic you achieve from search engines is always free. To have your website optimized, ensure that the website contains articles with a lot of keywords. When you write articles for your website, about 400-900 words, you can generate a lot of visits more often. Be sure to include catchy titles to entice visitors to read them.

However, this may not likely generate the traffic you have always wanted, this could be your first step in making your website successful. In addition, you could always submit all your articles to article directories and contact publishers if they wish to use your articles on either their mailing list or website. Have your articles contain heavy keywords so that they may also appear on top of most search engine results.

2. Join link exchange programs. Nowadays, there are a lot of webmasters who invite other webmasters to take part in link exchange programs. When someone's website is linked to yours, you'll have the chance of being visited by people who visit those websites. To do this, you can look out for websites that are similarly related to yours and allow the owners of these websites to exchange links. Make use of an anchor text for the link as it will aid your search engine rankings.

3. Allow joint ventures. Joint ventures could be very powerful if done in the right way. Give your partners some really good reasons why they should promote your site. By providing them with the right promotional tools such as e-mails, signatures, articles, etc., he/she would no doubt accept your request. To ensure that your website gets better results, look for website owners that have the capability of sending a lot of traffic to you.

4. Join online groups, forums, etc. that could help you with promoting your website. For example, you may post your sites URL in your signature file for the users to see. So you can be a known member by the discussion groups you join, simply participate in discussions that interest you and contribute your knowledge and expertise to the rest of the members.

5. Get a free blog. Blogging is another free method that generates traffic to your website. Post some high-quality information regularly and don't forget to ping all your posts as it can help in driving traffic to your website.

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Saturday, September 13, 2008

How to Submit Your Site to Major Search Engine to Drive More Traffic to a Website

Google, Yahoo, and MSN are the top 3 major search engines in the world. Obviously, there are other search engines that e-commerce owners can submit their sites to; but these 3 heavyweights carry the most benefits. The term "major" really means "most used," and therefore, most visited.

Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.

One: Read submission rules and regulations.

There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.

Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.

One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.

Two: Submit by hand.

Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.

If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.

If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.

Three: Submit once.

Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.

Four: Keep monitoring

Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not.

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Thursday, September 11, 2008

9 Effective way to Convert Traffic to paying Clients

If you have a website that markets your business, to achieve an online business that generate income from affiliates or ad programs such as Google AdSense, or, to sell products and services on an online store. You probably know that there are certain search engine marketing techniques, like Search Engine Optimization, Pay-Per-Click such as Google AdWords, and, other promotional techniques to drive that much needed traffic to your site.

Now that you have achieved that, what happens when traffic builds up on your website? Are you able to convert them to paying clients? Building traffic to your web site is just one thing, but if nobody is buying your products or services, your online business is doomed to fail.

Conversion Optimization - A Success Factor

What is conversion optimization? It is the process in which you maximize the percentage of site visitors to complete a preferred action. This percentage is called conversion rate.

If you are not doing it yet, conversion rates should be tracked. Percentage for pay-per-click ads, it's the percentage of visitors who clicked on your ad, and, is directed to your website, and, made some actions - like completing and submitting a contract form, request for an estimate, and other actions. This can be measured, for you to know if you have successful ads.

How Conversion Rates are Calculated?

Pay-per-click ads conversion rates, are calculated as follows:

Number of site visitors making an action - divided by - number of site visitors that clicks your ad - multiplied by - 100 - is equivalent to - Conversion Rate Percentage

Online stores conversion rates, are calculated simply as follows:

Number of orders made - divided by - number of site visitors - multiplied by - 100 - is equivalent to - Conversion Rate Percentage

The importance of improving the conversion rate is so crucial, because it can escalate your sales transactions with the same quantity of website traffic by just increasing your conversion rate.

As the website traffic increases - and it should increase as expected over a period of time, granting you are properly managing your website - your profit will proliferate. You could amplify your conversion rate and amplify your website traffic, your profit will escalate four times, with all the other things being equal.

Here is the much awaited 9 effective ways

You can use the following 9 effective ways to improve your conversion rates and to convert site visitors to paying clients. This is perfect for online stores, but, it is also quite effective for most types of websites that need to improve their conversion rate.

Most of them are reasonably priced ideas, especially when compared to the price of driving additional website traffic or to pay for advertising. Bear in mind, too, that boosting your conversion rate will consequence a better return on investment for your website's promotional expenditures that you use to amplify your website traffic.

1. Use the return policy of your site to convert visitors to paying customers.
2. Give a variety of payment options to attract a lot more paying customers.
3. Offer an easy accessible customer service.
4. Provide a toll-free contact number that is visible to site visitors.
5. Be a mystery shopper to your site.
6. Make your website secure and make sure that everybody knows it.
7. It is best to peek on your competitor's site to see what they are up to.
8. You should welcome feedback, because it will help you improve your services.
9. Offer promos and special discounts and make sure that they are advertised heavily.

It is not enough for your website to be just noticed. You have to aim for sales too!

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Tuesday, September 9, 2008

How to Generate Traffic from Articles

The internet is an optimum source of information over the world wide web. As such, it is a given that people log on to the internet primarily because they are looking for something they want to know more about, read more about, or research more about.

Given this fact, it becomes very important that your website is filled with useful content for people to read. It doesn't matter if you are keeping an information portal type of a website or an e-commerce site. You need content. You need articles. Keep in mind that these are the very things that could drive traffic to your site.

So how will your articles deliver a steady flow of visitors to your website? There are two ways. First, if you write about something that is related to your site and sprinkle some keywords in it, the search engines will notice your site more. Once you have your articles all written and ready, just upload it to your website.

Just wait, sit back, and relax while the search engine robots crawl through them after a few days. The robots will then add those keywords to the algorithm and the search engine they belong to use them to compute the popularity of a certain keyword to your site.

If your site proves to be the one that contains the most relevant information about the keyword typed by the user, then your site will appear on the first page of the search results.

It is a given that the higher your position in the search engine is, the better are the chances that the people who are using the search engine looking for something will click your site to check what you have to offer. The idea is simple - the more information rich articles you have uploaded and the more keywords you sprinkle in them, the higher are the chances your site get noticed by people.

But of course, we cannot discount the simple fact that your article on its own, can give you the traffic you want. There are slim chances that the story or the featured article you wrote about is the same with somebody else's if and when you have written it all by yourself. And so some people will definitely come looking for that piece of information you have. And if the unique articles you created contains the data internet users need, that should be enough pull.

Eventually, the same people will visit you frequently. If your website or your blog gives them the things they want, then you need not go out of your way to get traffic. Traffic will come to you naturally. There's not much technicality in this setup. All you really have to do is to upload numerous information-rich articles on your site and you should all set. But then again, you have to market your site some other way so that people will actually see your articles.

That leads us to the other effective method of using articles to generate traffic to your site. This is through the use of article directories. Article directories are websites whose primary purpose is to compile information rich articles submitted by their members. There are several of them out there today. And most of them follow stringent rules as to what types of articles you can upload. More often than not, you can only send articles that are highly informative with no distinct promotion for a service or a product.

These websites will publish your articles in their network. Your articles will then be available to all other internet users. The chances of your articles being read and spotted are higher if you submit them to article directories. This is because popular articles directories enjoy high page ranking.

Your articles, provided you have chosen the right keywords, will definitely show on top of the search engine's list without much of a hassle on your part. In essence, you are riding the website's popularity and are using it to your advantage.

Now it doesn't end there. Article directories normally allow one live URL or backlink to their authors. They also provide some space wherein you can put a small description of yourself, your website, and your expertise.

Therefore, with all of these working for you, plus a direct link to your website presented to the person surfing the internet interested in reading your article, you have higher chances of gaining people to actually come and visit your site just to find more information-rich articles like the one that engrossed them.

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How to Drive Targeted Traffic to your Website?

By far, the hardest challenge in search engine marketing nowadays is to get those much needed visitors to your website. Magnetizing decent and targeted traffic involves a lot of work, and, there is really no perfect standard to achieve it. Search Engine Optimization is like an art and science rolled into one. On the other hand, when you maximize the benefits and techniques of search engine optimization, you will be rewarded with a good flow of targeted visitors.

To start on the right path, and, to create a better and expected flow of eligible visitors on your website, there are some procedures and techniques that you can implement that will work great wonders for your website. This is the best part about "generic search engine optimization", if done the right way, it normally creates a long-standing profit, autonomously on the search engines continuous change on their algorithms.

Since you only want targeted visitors which are interested on the products and services which you offer on website, you do not want to waste your time and resources to get just anyone to check on your website. You will only need visitors that will be interested on what you website has to offer. Hence, before you start, ask yourself this straightforward question:

"Who are my visitors, who will then be my targeted prospects, who will finally be my future customers?"

Follow-up this questions with:

Are they corporations and businesses in any industry?

Are they professionals looking for a specific product and service that my website offers?

Who are my average website visitors? Are they regular customers or are they corporate buyers?

If indeed they are regular customers, what is their average income level? What age group do they belong to? What part of the world do they reside in?

Is there a possibility that they've visited your website before?

It is possible that they could already be your customers, which makes them frequent visitors, or, even better, frequent buyers. The more data you have on your clients and visitors, the more you will know where and how you can locate them. Keeping that data will help you analyze the subsequent simple steps in building your targeted traffic.

Search engines and directories

In the world of the "real-tine" and connected, you should be on top of the search engine's databases, as well as the most significant directories. That way you will be ensured that that when people search for a product and service they will find you.

Give free newsletters on your website

One of the least complicated and best ways to get your traffic started to your website is through newsletters. You should publish a newsletter for free on your site. The best thing about newsletters is that you will have a good list of eligible prospects, that will be interested on the products or services which your website offers. To succeed, your newsletter must be an 'opt-in type', which means they are voluntary subscribers.

Online forums and discussion groups

Most of the time and this is proven already, prospective customers and clients do "hang-out" in online forums and discussions groups, they ask questions, talk about past experiences, share each others ideas, or simply hang around. Finding which group they belong too, and, finding out their common needs or goals, will definitely put you a step ahead. You should try to determine the most trendy online forums or discussion boards, that is related to your business, and where prospective customers and clients in your target market are hanging around.

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Monday, September 8, 2008

How to Generate Keyword Density for SEO and Traffic

SEO or search engine optimization is a process of improving the quality and volume of traffic from search engines to a web site through natural search for target keywords. Keywords and their density are thus necessary to achieve the high ranking of website exposure.

Keyword is very important since this is the heart of any online ad. The clear messages they can convey lead to sales and profit and any misconceptions can only lead to disaster. It is thus important to carefully generate keyword density for SEO and traffic. This can be done in many ways.

SEO professionals recommend an average of 3 to 7 percent keyword density. These words should only be those relevant phrases. Too high keyword density, say, 12% may seem to appear as artificially stuffed. This can be regarded as spam by search engines. The vitality of a well written page will have to contain prevalent keyword phrases.

Keywords on your site are intended to appear 1 to 3 times for every hundred words. Though it doesn't sound like a lot, if you are having a page with thousand or more words; you will have to put 30 keyword incidences.

This will altogether be seen by search engines and you will be penalized for a poor listing. You may replace keywords with those which can make any subjects clear. There are numerous examples from the web which you can look into.

Basically, there is the SEO Keyword Density Tool which presents keywords that you can use and what can be done to improve the traffic and eventually the ranking of a search engine without the need to send hundreds of queries on the search engines.

It carries several features such as it helps create your website such a powerhouse search engine. It also warns potential problems with your webpage. Based on the existing content, it also suggests keyword phrases to be used and scans the best keywords.

There are still other known tools relative to keyword density. There is the META Tag Creator and Keyword Density Analyzer. This is regarded as 2 applications in 1. It can create a report on keyword density for any pages on your website. Another purpose of this tool is to allow you to choose any of the keywords that will generate META keywords for your tag titles.

Another application is the Word Tracker which has a compilation of terms that people usually search for. Just enter some keywords and it will give you statistics on how often people search for those words and how many of the competing sites also use those keywords.

Word Tracker also had its Keyword Research Guide for free. A fictional organization is created and experts are asked to give real solutions to problems being faced by its CEO. This will result in an e-book which is packed with tips, techniques and insight on keyword research that can be applied on your personal website.

Still there are some keyword density programs which can greatly help anyone in the generation of proper keywords for their sites. Examples are the Keyword Generator Lite 1.0 which is a powerful tool to produce keywords and save them for free. There are more than 100 keywords that can be used for webpage content, tags and titles. These keywords are very useful in making your page remarkable when ticked on any search engines.

Another program is the Keyword Ranker 1.1 which can help you make money through traffic from Google and through presenting the keyword ranking. This program can help you track changes, and what strategies can be applied to have better page rankings.

You must be conscious enough of keeping the density of your keyword in moderation. You should not only sprinkle these keywords to have it on your article or web content. Chances are, you will be banned from search engines and this will spoil your goal of being profitable.

Utilizing the right keywords can be considered to be the cornerstone of any successful SEO businesses. They are the main vehicles that can help you to be the first rank among the famous search engines. Remember though to choose appropriate keywords that can serve their purposes.

Always remember, that the basic purpose of using keywords is to have high page ranking will not have to end here. You will have to think of other things to effectively create enough search engine traffic on your page that will eventually lead to success.

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Sunday, September 7, 2008

Should You Pay To Get Traffic Flowing To Your Site?

If you are hoping to get traffic to your website, you might be tempted to go the way that many Internet marketers are taking. Many Internet marketers are willing to risk all their money in order to ensure that they get some traffic into their websites.

They often spend thousands of dollars in order to buy email lists in order to send out promotional emails, and they spend even more in order to carry out offline marketing methods. Granted, offline marketing methods can help out in your marketing work and can often make your marketing efforts less uncertain. However, with the thousands of billboards already out there, why add to the clutter and spend money doing so?

So Will You Show the Money?

In my opinion, if you have the funds and you are just a young company that has yet to gain exposure from its products and services, then you are better off spending money on improving your products and services and surveying your market, instead of spending large amounts of money on offline marketing, or even online marketing techniques that are very hard selling, or that are more expensive than the features that your online marketing techniques will offer.

In fact, by investing more money in your products and service, you will end up pushing traffic to your website faster, and building your web presence. If you can build up your web presence first and get a good reputation, then you can go on and have some fun with more costly methods. This makes sense, actually, because by then, you will have enough money from your sales in order to spend more on your marketing and widening your audience scope.

What does this mean? This means that you should make the look of your online store better tailored to the needs and tastes of your market. What does this entail? You need to design your website so that it is easy to navigate: make your menus easy to read through, your navigation scheme easy to understand, and your design intuitive.

Make the site easy for your visitors to wade through and read, and make the site attractive so that your visitors will not have a hard time looking at it. Most importantly, update your site frequently, so that your websites will have something new to read each time that they visit.

What should you update your website with? Aside from news and updates about your products and services, try helping your prospective customers out with their lives by providing articles that can help them understand different concepts related to your products and services, or tips lists that can help them get through difficult techniques that they might encounter in the future.

If you build customer relationships early, you increase your chances of touching your customers lives early and getting them to trust you if ever you recommend any product or even sell your own products and/or services.

These are only a few tips that you might want to take into account as you analyze your marketing tactics. As long as you take care of your customers, you won't have a hard time making a profit. And as you take care of your customers, you can find them helping you and referring you to their family and friends, making them the voice of free marketing itself.

As for me, I'm definitely going to pay to increase the conversion of traffic.

How about you ?

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Saturday, September 6, 2008

Easy Ways to Optimize Your Website

Everybody who's engaged in the internet business devotes their time, money and effort to drive more traffic to their site. There are actually a lot of alternatives and process to achieve this.

One alternative is to optimize your website. Website optimization is very important. Why? So that your website will be found online. Optimizing your website means you have to transform the content of your website to a much smaller and streamlined form. Lessen bandwidth usage while maintaining the way you want your website to look. This will definitely help save time and money.

Optimizing your website to drive traffic can somehow be very technical and complicated. But here are tips to help you optimize your site. Read on to know the basic tips for website optimization.

1. Know your target visitors who will search for your site online. You need to figure out what search phrases the surfers use so they can find your site. Always decide on the keywords that you are going to use. Think of some ideas that the surfer will type about your website.

2. Next thing to do is to define a particular niche. You are certainly going to cover a very broad topic. The rule of the thumb is to optimize your website with the best keyword. Your Keyword should be direct enough so the searcher will find your site right away and he will not get lost.

3. Take a closer look at your title tags. For those who don't know, a title tag describes a particular Web Page. They are actually HTML tags that contains text. When you use a title tag, make sure that it describes exactly the content of your website.

For instance, the articles title is 5 Ways to Lose Belly Fat, and then the title tag should be like that as well. Always place your keywords in the title tag. This way any topic related to your page will be easier to find.

Also make sure that the title tag contains various strategic keywords that have been constructed using guidelines for the web page. Title tag is very important since search engines look for title text when they are going to the index page. Title tags too can be a text link to the found pages in the list of search engines.

Look closely at the title of every article and post. It is very important in optimization since the surfer will definitely use catchy keywords for their convenience.

4. It is very important to analyze keywords. You can use the convenience of the keyword analyzer tool. Many websites offer this service and definitely delivers more traffic too. One of the best and most popular keyword analyzer tools is Google's.

5. Choose a relevant title. Make sure that it is descriptive enough for the surfers convenience. At first you may not get a very good title but as you go through and complete your article, you're going to have a clear idea what your title tag is going to be.

Make a direct and descriptive title. You know, sometimes even if the content of your article is the greatest but your title is not, the chance of having a site visitor is very slim. So watch out for your title.

6. Always consider your keyword density. This is one way to optimize your webpage. Keyword phrases should appear at least three to five times in the article while keywords should appear 10 times or more.

One more tip, it is good that you repeat the main keywords title every 200 words you made. Then for every 400-word article you write, the keyword must be repeated twice.

7. Consider the header. Always place your keyword here when you are going to write the text for your site. Search engines when scanning your site rates the texts in your headline. This is the most important part. So you should place it in the page headline. Header tags are quite large so you need to format it so it becomes smaller than the usual.

These are some of the helpful tips to optimize you website. If you follow them then you will see your sites improvement in the search engine rankings. You really don't have to be an SEO expert and spend a lot of money to optimize. Just follow them and surely you will get more traffic! Good Luck!

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