Monday, November 17, 2008

How to Use SEO to Drive Traffic to a Website

It is undeniable that SEO is a crucial part of marketing your website over the internet. Every online business owner has to conduct one form of SEO strategy or another to be able to attract traffic to the website. But implementing effective SEO strategies is not that simple because there are a variety of elements that search engines look into before they rank your page at the top. In line with this, here are some simple tips to use SEO as a tool to drive traffic to your site:

1. Don't use trickery. Try to avoid tricking the search engines to make your site rank high. Search engines today are becoming more sophisticated and it will penalize any website that tries to fool it.

2. Avoid using too much flash navigation. While flash may look good on the website; it is impossible for search engines to spider it to know what the content is all about.

3. Always remember the phrase content is king. It is in the search engines best interest to provide relevant information to the searchers. In line with this, it is important for you to provide the kind of content that people are interested in. Don't spam your content with keywords though; make sure that the searchers will benefit from your site as well.

4. Get other sites to link to you. Getting back links to your website will automatically improve your search engine ranking. Take note that search engines frown upon link farm services though because they will put your links with sites that are not relevant to yours.

5. Try to avoid using JavaScript navigation. Search engines cannot understand any of the content that is inside JavaScript. If all your page links are there, you will surely want search engines to find them.

6. Use Google site map. A great way for spiders to get as much information from your site as possible is through site maps. Using Google's own site map is advantageous because it meets all of Google's specifications.

7. Title tags are very effective. This lets search engines know what the texts on your site are all about. Basically, these are the tool tips that appear when you put your pointer on the links on the page.

8. Don't use duplicate content. Never use content that is used on other websites because this can make Google move your site to a supplemental listing which is basically their secondary database.

6 comments:

Brate said...

Hiring someone to optimize your website would be a really good idea if you have a new website and/or business venture. Using the services of an experienced Offshore SEO company will give you exactly the results you need. SEO companies are trained to generate a steady continuous flow of quality traffic in order to achieve more revenue for your business. This is one of those factors that many of the people are ignorant of. I am a physicist, and run my own clinic. Marketing was a part that generally doctors are unaware of. I made one website which I though would help me ameliorate my business, but it doesn’t make a great difference as it was far not found on search engines. Then, I came across a website designing and marketing company named as medicalwebexperts.com, with which I had a contract for advertising and optimizing my website to make it google-friendly. The main problem with my website was found to be improper website coding, which resisted my website to be listed in top most search. The company did well in reconstructing my website, making it popular using SEO techniques. The benefits are slowly coming into action. Website helped me getting a good sum of patients at my doorstep. Web marketing really helped my business work, making my investments in SEO worthy.

Web Design Firm said...

well i hve been trying an overseas seo company for a couple years and i was in fact extremely happy with the results they produced and the fees they charged. I tried more than 10 seo agencies over the country that turned to know nothing about seo

fundoo said...

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Sam Ortan said...

Thanks for such a good set of information

seo companies in irvine said...

Your points about getting traffic are really helpful in case of product marketing.I have implemented these strategies for my product marketing and start getting result.